A new kind of probiotic could change the $38 million market by relying on real science -- and Cameron Diaz and Peter Thiel are into it

Flickr/B Rosen Seed, a new company with some big names behind it, is about to break into the $38-million probiotics industry. They aim to rely on real science to create their product, a probiotic designed to support the vibrant ecosystem of bacteria in your gut. Seed's scientific advisory board includes a microbiologist who chaired the World Health Organization panel that first defined the term "probiotics." Investors include actors Cameron Diaz and Jessica Biel as well as entrepreneur Peter Thi...